About Us

If your family needs help exploring senior care options, our expert Advisors are a wonderful source of information with a wealth of experience. Your local Senior Care Authority office, serving San Diego County and South Orange County, is here to help. Should you need assistance outside of this area, we have franchises located throughout the United States and Canada and would be happy to direct you to services in your area.

Senior Care Authority® of San Diego and South Orange County

Senior Care Authority of  San Diego and South Orange County is a senior care advisory firm that helps families navigate care options. They are locally owned and serviced by a team of seasoned experts whose professional backgrounds range from healthcare and caregiving, to business management and real estate.  The depth and range of experiences provide valuable insights and skill sets to help families work through all areas of the senior transition process.  SCA Team provides its clients with high touch, concierge services, matching each senior’s care needs and financial considerations to empower informed decision making.  Senior Care Authority is knowledgeable of senior living options and resources in Southern California – including assisted living, independent living, memory care, residential care homes, in-home care, and skilled nursing facilities.
Contact SCA Team

Caselle Reinke

Caselle Reinke has worked in the healthcare community in San Diego County since 2007.  Before joining Senior Care Authority in 2016, she served as the Business Administrator of a 30-bed Residential Care Facility for the Elderly where she managed daily operations, recruited and trained care staff, and internally audited operating protocols to meet state regulatory requirements.  As a Certified Dementia Practitioner, Caselle specializes in memory care needs and high acuity services. Through her direct care experiences with seniors, their families, education in intermediate nursing, and volunteer work at hospitals, she offers her clients a 360 degree perspective to aging transitions and care planning.  Caselle earned her Associate Degree in Biology from San Diego Mesa College and a Bachelor Degree in Interdisciplinary Studies at San Diego State University.   


Shanell McCann

Shanell is a native San Diegan and has been a part of the senior living community since 2012. She started her career as a caregiver and administrative assistant at a licensed 6-bed care home, then became the lead medication technician to a 30-bed memory care community.  Her interest in caring for seniors began at a young age when she cared for her grandmother at home, during which time she became fluent in Tagalog.  Shanell’s experiences, coupled with her education in nursing and sociology, equips her with the broad knowledge of senior living and care options available to her clients.


Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

​In 2014, the model was franchised and Senior Care Authority® is now a national company with offices throughout the US and Canada. As part of their expansion, they partnered with an eldercare consulting practice who brought another set of senior care services and skills to the company, a great differentiator for Senior Care Authority.

Contact Us
"The San Diego team assisted us in the whole transition from facility selection to temporary home health care options, home sales options, and VA benefit assistance. Their entire operation was professional, supportive and efficient in meeting our needs. I can highly recommend the entire team at Senior Care Authority to anyone facing a home-to-assisted living transition."

Jim & Ginny F. / Coronado, CA

About Us